David Alt's Resume
1890 Bryant St., Suite 313
San Francisco, CA 94110
415 . 341 . 4954
Career Opportunities in Design Consultation and Web Development
SB Mathematics, minor in Physics,
Massachusetts Institute of Technology, 1993.
Twenty years of professional Internet software experience, including Website Development, Web Application Development, Online Marketing, Product Planning and Technical Communications.
Experience with major corporations as well as startups in industries including Retail, Software, Financial, Medical Research, Supply Chain and Media.
- Development: Website Development, Web Application Development, Client-side Scripting, Site Analytics, Server-side Programming, Object-Oriented Programming, Database Design, Marketing Integration
- Design: Website Design, User Experience Design, Interaction Design, Information Architecture, Graphic Design
- Technical Marketing: Landing page design, Conversion tracking, Site Analytics, CRM Integration, Marketing Automation, Search Engine Optimization, Search Engine Marketing, PPC Ad campaigns.
- Technical Communications: Functional Specifications, API Documentation, End-user Documentation, Marketing Communications
- Models and Standards: Agile Software Development, Kanban, Software-as-a-Service (SaaS), M-V-C, Personas & Scenarios, Use Cases & Task Analysis, User-centered design, W3C DOM, XML, J2EE, UML, DITA, TCP/IP, Client/Server, HIPPA Compliance
- Applications: Illustrator, InDesign, Photoshop, Visio, FrameMaker (structured), Acrobat, Adobe Site Catalyst, Salesforce.com, Marketo, AdWords Editor, iMovie, Word, Excel, Sublime Text, Emacs, vi
- Content Management Systems: Wordpress, Drupal
- Server-side Languages: UNIX (Bash), Perl, PHP, Java, Python, SQL
- Repositories: git, SVN, Subversion, Perforce, Source Safe, CVS, RCS
2013-present: Lead Front End Developer, Site Optimization
- Multivariate Testing and Content Personalization
Participated in all aspects of test design and experience design
for A/N tests that optimize for revenue.
Technical design of experiences and architecture.
with automated validation using Ruby.
Testing and optimization of Mobile experience,
Email capture, Checkout, Third party vendor image and video integrations,
Product personalization, search algorithms, typeahead suggestions,
personalized content suggestions, geo-targeted content and promotions,
product experiences, product assortments, navigation, and social media sharing.
- Site Analytics
Technical support of web analytics platform including
Adobe Site Catalyst, Tealiumm tag management, Adobe Target,
Participation in cross-channel team of analysts and data scientists
including website, in-store, catalog and customer analysts.
- Website Development
Website development on a stack involving Java, FreeMarker,
Agile software developent tools SVN, JIRA and Confluence.
Pottery Barn website
West Elm website
Pottery Barn Kids website
Pottery Barn Teen website
Mark and Graham website
2009-present: Independent Contractor
Process Modeling for Software Development Lifecycle, Object Modeling, Business Modeling and Analysis of Product Suites, Software Architecture Documentation
Web Development and Online Marketing
Front end development using Wordpress and Drupal content management systms. CMS integration, migration, template and theme development. Integration of website with Google Analytics, AdWords and Marketo. Website optimization and SEO.
Development of Marketo custom templates, landing pages, flows and smart lists. Integration with Salesforce.
Azul Systems Website
Development of publishing framework to manage multiple CMS installations and MySQL databases using PHP and UNIX shell scripting. Migration to dedicated server.
Stanford Prevention Research Center
Stanford School of Medicine
Development of HIPPA-compliant application to survey participants in a
bone health study. Client-side user interface
Oracle back end.
Bone Health Improvement Project Web Application
Roberts Enterprise Development Fund
Create web page adaptation of print collateral for existing website
using HTML, CSS and Photoshop.
REDF 2013 Benefit web page
Asian American Women Artists Association
Identify site audience and purpose, and the corresponding
calls to action. Improve website layout, typography and
Database-driven content management
system using HTML, CSS and PHP. AJAX integration with Salesforce.com
Asian American Women Artists Association website
- Technical Communications
Development of API Documentation for audience of web
application developers who need to integrate their web
applications with the Bill.com platform.
Bill.com Developer API Documentation
- Web Development and Online Marketing
Website messaging, usability and search engine optimization. Coding of site design using native HTML5 animation, CSS and JQuery.
2008-2009: Online Marketing Engineer
- Web Development
Development of "Test Drive" for a Software-as-a-Service (SaaS)
offering, which allows for self-guided demonstrations of a web
Management of website content for webinars, promotions, email
blasts and corporate communications.
- Marketing Automation
Design of dynamic content management system for paid search
landing pages. Web-to-lead integration with Salesforce.com and
Marketo, including custom fields in Salesforce.com. Implement
website tracking for Google Analytics and conversion tracking
for Google AdWords, Yahoo Search Marketing, Business.com,
Capterra.com and Marketo. Customize templates and create
forms, landing pages, confirmation pages and email content for
email blasts within Marketo.
- Search Engine Marketing
Manage paid search accounts: Google AdWords, Yahoo Search
Marketing, Business.com and Capterra. Create Search and
Content campaigns, ad groups, ad text, landing page copy,
display and tracking URLs. Keyword and negative keyword
selection, bidding, day-parting and geo-targeting. Optimize
website for Search Engine ranking (SEO).
2006-2008: Independent Contractor
- Online Marketing and Web Development
Business consultation on AdWords ROI and unit metrics. Setup
of Google Analytics and AdWords accounts and implementation of
tracking. Keyword research, setup of geo-targeted
Website design, branding, copywriting, editing
and image processing using HTML, CSS, Illustrator and
HG Construction website
- Product Design and Website Design
CD product design. Branding and collatoral for print and web
using InDesign, Illustrator and Photoshop.
Open the Gates! CD by Alt Tal
Documentation of enterprise software for system administrators
and end users.
2004-2005: Advisory Software Engineer, IBM
IBM Tivoli Application Management
Information Architecture, Usability and Functional
Specifications, for the integration of products within an
overlapping portfolio of acquired and legacy Application
Management products. Submitted a patent for "Identifying a
Configuration for an Application in a Production Environment".
1999-2005: Division Manager, Professional Association of
Charles Schwab & Co., Inc
Capital Markets & Trading Technologies
FIX Technology Group
E-Commerce User Interface Design & Development
Functional Specifications, Development and Documentation
of Trading Operations E-Commerce application using Java
Servlets and JSP. Development and Documentation of
command-line interfaces for end-users.
FIX Server Design & Development
Development and Documentation of FIX Server Technology using
XML, Java, UNIX shells, and Perl, in a High Availability
environment with WebLogic, Veritas and Tivoli. Procedural QA
documentation and SA Turnover documentation.
Cyanea Systems Corp.
Technical Publications Consulting
API and Software Architecture Documentation
Information Architecture, User Analysis, Task Analysis,
Usability and Functional Specifications for distributed J2EE
application. Documentation of Client/Server protocol and
system architecture to train Software Engineers, facilitate
product planning and patent proprietary technology, including
Interaction Models, Workflows and Schematics. Documentation
for systems administrators in FrameMaker, Visio, HTML and MS
Word. Migration from MS Word to Structured FrameMaker 7.0 and
the IBMIDDoc DTD. Platforms, architectures, protocols,
applications and languages include AIX, Linux, z/OS, CICS,
JVMPI, PMI, JMX, SMF, TCP/IP sockets, RMI, WebSphere,
WebLogic, iPlanet, C++, EJB and XML.
IDE Design & Development
Partner. Interaction Design, Information Architecture,
Development and Documentation of Software Development Toolkit
and single-source publishing architecture in Flash 5, Perl,
PHP and MySQL. Management of documentation. Budgeting,
project scoping and product management.
Business Development & Consulting
Needs Assessment and Business Strategy Consulting.
Documentation Plan and Management for legacy database
application. Software Development Management.
Documentation of Enterprise Collaboration Server Java API.
Platforms, architectures and languages include Solaris, NT,
Oracle, IIS, Apache, XML, SSL, JAAS, LDAP and Python.
Documentation for DBAs, SAs, Developers and end-users in
FrameMaker and HTML.
Startup Founder. Author of business plan. Design of
proprietary advertising and rich media content-delivery models
for teen-oriented social networking community. Branding and
1999-2008: Senior Member, Society for Technical Communication
Internet Manager and Instructor
Received the Distinguished Chapter Service Award in 2006.
Developed and taught the course Documenting APIs for the
STC-Berkeley Education Initiative. Integrated online credit
card payment system in chapter web site. Headed committee of
volunteers in application development. Automated monthly tasks
using Perl and MySQL on Linux-based ISP
STC Region 8
Presenter and Author
Presented Programming for Technical Communicators as a
full-day workshop at 2000 Region 8 Pan-Pacific Conference, and
as an hour-long presentation at April 2001 STC-Orange County
Chapter Meeting. Wrote the lead article in OCSTC's December 2001
Techniscribe newsletter, Edible Code: An Analogy for Computer
1997-2000: Consultant, Information Control Corporation
Bell + Howell Publications Systems Company
Web and Database Applications Development
Interaction Design, Prototyping, and Development of Database
Editing Application: server-side OO Perl/DBI/DBD-Oracle CGI
Design and development of OO Perl5 database application to
validate and stage CDROM applications. Design and development
of SQL*PLUS code for Oracle RDB.
Design and development of application to produce HTML
documentation of C, Perl, Tcl and SQL source code.
GUI Applications Development
Development of Imaging Applications in Tcl/Tk.
UNIX Systems Development
Documentation of C code to aid in project specifications.
Management of documentation for project.
Design and development of OO Perl5/Expect utility to manage
TCP/IP protocols between Solaris, SunOS and VMS platforms.
1996: Web Developer, Vantage One Communications Group
Web Application Development
Interaction Design, Development and documentation of Job
Listings Management and Publishing system. Web based
relational database used by 50 offices nationwide. User login
with data entry, management, and DBA roles. Online search.
Email aliasing and distribution. Statistical reports.
Eaton Corporation, KeyBank
Translation of Quark, Excel and Access and text data
to online relational databases with indexed search.